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Wordmark Logo Design
The most widely used of all logo types, the wordmark focuses on text and typeface but can incorporate other elements as well. A wordmark may be best suited for companies whose name effectively describes what they do (Office Max, Home Depot) Without graphical elements to convey that message, a literal interpretation of the words is often necessary. (For example, we know that Gilmore and Rey are accountants because the logo design literally tells us so.)
A wordmark is often text only with unique typographic treatments (Microsoft, Sears, Yahoo). Most often however, the company name is incorporated together with simple graphic elements to create a clean, simple identity. The representation of the word essentially becomes a symbol of the company. See Typographic Considerations for more information.
Choose a wordmark when:
Communication funds are limited and should be focused on name recognition.
Your name is reasonably distinctive but not (yet) a household word.
You want to associate products with the parent more clearly and directly than a symbol permits.
Lettermark Logo Design
Similar to a wordmark, a lettermark is a wholly typographic mark, usually involving initials or abbreviations. Monograms and anagrams are lettermarks. The representation of the letter(s) essentially become a symbol of the company. See Typographic Considerations for more information.
You should consider a lettermark logotype only when:
Your initials translate graphically better than your actual name.
You need to link subsidiaries to the parent and can’t easily use the name.
You can afford to teach the public what the lettermark means.
The Starter Logo Design Package includes 6 custom concepts and two revisions, perfect for companies that have a concept and need a professional logo design
Check out Starter Logo Design Package here
Brandmark Symbol
A simple but strong graphic symbol, often abstract, that complements an aspect of a business or service and represents a company by association. (Think of NIKE or Apple.)
You should consider a symbol only when:
You need an emblem on a product.
Your name is too long, too generic, doesn’t translate well globally, or has no personality.
You need to link subsidiaries to the parent and can’t easily use the name.
You can afford to teach the public what the symbol means.
Logo Design Package – Gold – 30 Logo Concepts / Unlimited Revisions, includes custom letterhead, envelope and business card designs Check out GOLD Logo Package here
Iconic Logotype
Iconic logotypes are also referred to as combination marks. An iconic logotype generally combines a brandmark symbol with a wordmark. The combination can be loose or integral.
With a loose combination, the elements can be used together or separately. A well designed iconic logotype can effectively communicate what a company does as well as reflect the company personality.
Choose an iconic logotype when:
You are a startup enterprise or small business with limited funds.
Your name is reasonably distinctive but not (yet) a household word.
You need an emblem on a product, but want more than just a symbol.
Since Iconic Logotypes communicate more readily than other logotypes, less marketing is required for the logo to be effective. Therefore, iconic logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.
Did you know that 80% of those who try to complete their own logo design using softwares or pre-designed logo sites end up re-designing their logo design within 6 months?
With LogoMojo, you can rest assured, knowing that your logos are treated with the utmost care and attention.
MoreCustom Logo Design to choose from
LogoMojo is the only online logo company that offers the largest initial logo samples to choose from. The Gold package offer 30 initial samples to choose from, all custom created. Many online logo companies offer 2 to 5 samples to choose from, for the same price. With up to 10 professionally trained logo designers each having a hand in creating your new samples, you will not only receive different point of views but unique design styles to choose from.
The more samples you have to choose from will spark new ideas for you to build on. End result is you get a solid logo to start promoting your company.
Custom Logo Design
Logo Design Package – Gold – 30 Logo Concepts / Unlimited Revisions, includes custom letterhead, envelope and business card designs Check out GOLD Logo Package here
High quality Custom Logo Design at unbeatable prices
Now you can get a company logo from LogoMojo for only $275. The designers working on your project have over 7 years of graphic design experience in brand design and marketing. The Senior logo designers have over 15 years of branding experience.
There is no other logo design company on the web today that can beat the design packages.
In fact many logo design companies sub-contract their work to the LogoMojo and simply markup their prices.
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